Brand partnerships.

Planning an event for your brand, or looking to sponsor an artist or event? Let's talk about what you have in mind.

I'll want to understand who you're trying to reach, why they would care and what you want the partnership to do. Then we can discuss the people, the event and what each side would contribute.

You'll speak directly with me before we put a proposal together.

SELECTED PARTNERSHIPS

Adidas x Lily Mercer

Forum trainers re-release

This collaboration celebrated the re-release of the iconic Forum trainers and was marked by the creation of exclusive online content at the Adidas flagship store in London.

The event also spotlighted pioneering women in online radio, enhancing the cultural relevance and community engagement of the Adidas brand. An inclusive event that celebrated creativity, innovation, and the fusion of fashion and music, providing a platform for emerging voices in the industry.

THE RESULT

  • 180,000 IMPRESSIONS
  • 28K VIEWS
  • 1.1K LIKES
  • 400 EXCLUSIVE INVITES

Paris Hilton x Motorola

Razr launch campaign

We had the pleasure of assisting Kelly and Mimi from Motorola in booking artists for the launch of the new Motorola Razr, which featured Paris Hilton. This launch celebrated the iconic Pantone pink Razr, drawing a direct connection to the original Razr flip phone, one of the first to be regarded as a fashion accessory.

To capture this blend of technology and style, we supported the creation of a 4 X 15-second ad titled Razr50Ultra x Paris Hilton, where the legacy of the Razr as a fashionable tech statement was at the forefront.

Our efforts of supporting their internal team garnered significant attention, with mentions on platforms such as Billboard, Vogue, Fortune, and WWD. The campaign saw impressive engagement, with 12.9 million views on TikTok, fueled by both organic reach and paid advertising. It was a highly successful activation, amplifying the Motorola Razr as a modern symbol of tech-driven fashion.

THE RESULT

  • 18M IMPRESSIONS
  • 22.1M VIEWS ON ALL ONLINE PLATFORMS
  • 285.2K LIKES
  • 18 ONLINE PUBLICATION ARTICLES

Sly Dog x Band on the Wall

Manchester emerging talent

We celebrated the spirit of Manchester’s vibrant music scene by hand-picking four up-and-coming local artists, creating a compelling storyline that intertwined the essence of Sly Dog Spiced Rum with the city’s rich musical heritage.

The narrative was crafted, blending the boldness of Sly Dog Spiced Rum with the innovative and authentic spirit of Manchester’s musicians. Giving a stage for the most exciting emerging talent, whilst capturing new audiences.

THE RESULT

  • 1,750 NEW SIGN UPS
  • 600 ATTENDEES
  • 12% INCREASE IN ONLINE SALES IN MANCHESTER
  • 1 SOLD OUT EVENT

Sly Dog x Tramlines

Festival brand activation

In our collaboration with Sly Dog Rum at the Tramlines Festival, we addressed their challenge of creating a dynamic space for DJs and a cocktail area.

We elevated the DJ platform and transformed the bottom of a container into a cocktail bar. By selecting DJs that complemented the brand and managing all logistics, we ensured a seamless experience.

Our Sly Dog chaperones facilitated sign-ups and merch giveaways, achieving all KPIs over the three-day event.

THE RESULT

  • 1,305 NEW EMAILS OVER 3 DAYS
  • 233 STORY MENTIONS
  • 917 NEW FOLLOWERS
  • 116,000 VIEWS

Sly Dog x Ginger Wings x Famous When Dead x Meyba

Limited edition collaboration football shirt

Four brands. One shirt. A collab that was never going to play by the rules.

We brought this collaboration to life by working with Louis from Sly Dog and Jack from Ginger Wings, teaming up with cult wing kings Ginger Wings, record label Famous When Dead, and heritage kit legends Meyba (the brand behind FC Barcelona’s golden era shirts) to drop a football top that’s pure attitude.

Bold design. Premium Meyba quality. Limited run. This isn’t just merch — it’s a piece of collab history. Perfect for the terrace, the pub, the gig, or just showing you were there when the worlds of rum, wings, music and football collided.

THE RESULT · LIMITED EDITION

  • A SOLD-OUT LIMITED EDITION COLLABORATION SHIRT
  • FOUR BRANDS BROUGHT TOGETHER IN ONE DROP
  • AVAILABLE AT SLYDOG.CO.UK

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