The problem
Around 11 August 2026
The Prince team wanted to look at what was happening on Fridays and whether bringing DJs back could encourage people to stay and spend more.
What we've done
The Friday Edit
The Prince, Fulham
August → September 2026One month from first conversation to launch
The solution
Bring DJs back as a regular Friday night. We worked with the internal team on the concept, then shortlisted DJs from the Presenza roster.
Getting the music right
We met with the shortlisted DJs to discuss the vibe for The Prince and what the night needed to sound like.
Rennie Peters and Josh Edwards
The launch
11 September 2026
The Friday Edit launched with Rennie Peters and Josh Edwards. One month from the first conversations to launch.
PHASES
Reprise at Calluna
Music direction and concept design
We developed the concept and music direction for Reprise at Calluna. Disco, house, classics and funk, with a visual identity built around the night.